There are so many great resources recognized by the Web 2.0 Awards that I can't even begin to explore all of the interesting ones. I definitely plan on going back at some point and exploring Mango, Standout Jobs, Going, ImCooked, and the various philanthropy sites. However, there is one site listed that I use regularly and support quite a bit: Yelp.
Yelp is a review site that allows users to post and read reviews related to numerous businesses in their town. Many businesses are listed on Yelp and there is no end to the information that can be gleaned form the site. Like any review site, comments should be taken with a grain of salt. However, readers can often get a fair snapshot of each company. They can comment on other reviews and business owners can communicate with reviewers. This site not only gives Internet users more information about the companies they frequent or may want to try for the first time, it also allows business owners to respond directly to their customers' needs. One complaint might spur an owner or manager to make changes, resulting in positive future experiences for other customers. Or numerous ignored complaints may steer customers away, particularly if they see no response from management.
This is an excellent resource for consumers in a world with more choices than every before. I don't even know where to start when making trip reservations, deciding on a restaurant or looking for a new hair salon. I tend to check Yelp before making trip plans, basing my accommodation decisions on positive Yelp reviews. A recent trip reminded me why this is always a good idea. I forgot to check the reviews before booking a b&b in Vermont and, after a terrible stay, realized that Yelp reviewers would have steered me away. I won't make that mistake again!
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